Michelle: I was looking for a new creative avenue. With the economy being the way it is, people are more inclined to spend $3.00 on a cupcake, then they are to spend $80 on a piece of clothing.
LoveList: The eat local movement is really gaining speed. How do you feel about eating local and what do you do to support the community?
Michelle: Since becoming a part of the local food community, my view on the local movement has definetly changed. I would rather support the local market or vendor, than give to the big guy. Supporting local is also a great way to build the community.
LoveList: Food is about inspiration, where do you get inspired?
Michelle: I travel a lot and I take inspiration from those travels. I travel to California quite frequently, due to the cupcake boom they have experienced. There are so many places to draw ideas and inspiration from and I bring those ideas back to Flirt.
LoveList: How long was Flirt in your dreams, before it became a reality?
Michelle:I was driving on my birthdy last year and it hit me, this is what I need to be doing. I should be making cupcakes. In terms of planning, it was about 5 months from planning to opening.
LoveList: How did you and your partner Rick become business cohorts?
Michelle: We play hockey together. He overheard myself talking about this cupcake idea and his ears perked up and we went from there. In the beginning, Rick and I were still working at our other jobs, working full time in the shop and playing hockey full time; but, after about 2 months, we were able to hire some staff to relieve the pressure.
LoveList: Where do you see Flirt in 5 years?
Michelle:We want to expand but still maintain the boutique feel. The goal is 3 locations. We want to maintain the standards and quality that have been crucial to our success, keeping things fresh and authentic.
Hours of Operation
Monday Noon-5pm
Tuesday to Saturday 11am-6pm
Sunday CLOSED
10158 82 avenue 780.757.4899
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