Michelle: I was looking for a new creative avenue. With the economy being the way it is, people are more inclined to spend $3.00 on a cupcake, then they are to spend $80 on a piece of clothing.
LoveList: The eat local movement is really gaining speed. How do you feel about eating local and what do you do to support the community?
Michelle: Since becoming a part of the local food community, my view on the local movement has definetly changed. I would rather support the local market or vendor, than give to the big guy. Supporting local is also a great way to build the community.
LoveList: Food is about inspiration, where do you get inspired?
Michelle: I travel a lot and I take inspiration from those travels. I travel to California quite frequently, due to the cupcake boom they have experienced. There are so many places to draw ideas and inspiration from and I bring those ideas back to Flirt.
LoveList: How long was Flirt in your dreams, before it became a reality?
Michelle:I was driving on my birthdy last year and it hit me, this is what I need to be doing. I should be making cupcakes. In terms of planning, it was about 5 months from planning to opening.
LoveList: How did you and your partner Rick become business cohorts?
Michelle: We play hockey together. He overheard myself talking about this cupcake idea and his ears perked up and we went from there. In the beginning, Rick and I were still working at our other jobs, working full time in the shop and playing hockey full time; but, after about 2 months, we were able to hire some staff to relieve the pressure.
LoveList: Where do you see Flirt in 5 years?
Michelle:We want to expand but still maintain the boutique feel. The goal is 3 locations. We want to maintain the standards and quality that have been crucial to our success, keeping things fresh and authentic.Long story short folk, you should go. NOW, don't delay. The cupcakes are delicious and the staff and owners are friendly. Your sweet tooth will thank you!
Hours of Operation
Tuesday to Saturday 11am-6pm
10158 82 avenue 780.757.4899